Cookie Policy

This privacy policy describes how Escea Limited deals with your personal information, and how we protect your privacy.

Last updated July 2026

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1. Introduction

This Cookie Policy explains how Escea Limited (“Escea”, “we”, “our”, or “us”) uses cookies and similar tracking technologies on our website at escea.com and any associated sub-domains (“the Website”).

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By using the Website, you consent to the use of cookies as described in this policy (where consent is the applicable lawful basis). You can manage your cookie preferences at any time using the cookie preferences banner or the settings described in Section 7.

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This Cookie Policy should be read alongside our Privacy Policy, which explains more broadly how we collect and use personal information.

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2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are used to make websites work, remember your preferences, and provide website operators with information about how their site is being used.

Similar technologies we use include:

  • Pixels: small invisible images embedded in web pages or emails that register when a page has been opened or a link clicked (used by advertising platforms such as Meta and LinkedIn)
  • Local storage: browser-based storage used by some tools to retain small amounts of data between sessions
  • Fingerprinting / device signals: some advertising platforms use non-cookie signals such as device type and browser version alongside cookies for audience measurement

Where this policy refers to “cookies” it covers all of these technologies unless stated otherwise.

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3. Categories of Cookies We Use

We use four categories of cookies on the Website:

3.1 Strictly Necessary Cookies

These cookies are essential for the Website to function and cannot be switched off. They are typically set in response to actions you take, such as completing forms or setting preferences. They do not require your consent.

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3.2 Analytics Cookies

These cookies help us understand how visitors interact with the Website by collecting information about pages visited, time spent on the site, and errors encountered. The data is used to improve Website performance. These cookies require your consent.

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3.3 Advertising & Targeting Cookies

These cookies are set by our advertising partners (including Meta, Google, Microsoft, LinkedIn, Pinterest, and Reddit) to build a profile of your interests and show you relevant advertising on other websites and platforms. They also allow us to measure the performance of our advertising campaigns. These cookies require your consent.

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3.4 Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences or region. They may be set by us or by third-party providers whose services we use. These cookies require your consent.

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4. Cookies Used on escea.com

The table below lists the cookies and tracking technologies currently used on the Escea website, grouped by category.

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Strictly Necessary

  • rd-cf-consent (Escea (custom consent tool)) — Stores the visitor’s cookie consent preferences so the banner is not shown on every page load Duration: 6 months.
  • PHPSESSID / session (Webflow (hosting)) — Maintains session state for the website Duration: Session.

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Analytics (Consent Required)

  • _ga (Google (GA4)) — Stores a unique client ID to distinguish individual visitors and track returning users across sessions Duration: 13 months (effective).
  • _ga_<container-id> (Google (GA4)) — Session-level cookie storing session state, event data, and engagement metrics for the specific GA4 property Duration: 13 months (effective).
  • _gid (Google (GA4)) — Identifies a user session; used to count pageviews and session metrics within a 24-hour window Duration: 24 hours.
  • _gat / _dc_gtm_<id> (Google Tag Manager) — Used to throttle the rate of requests to Google’s servers when Tag Manager is used to deploy GA4 Duration: 1 minute.
  • _clck (Microsoft (Clarity)) — Stores a unique user ID for Microsoft Clarity, used to understand how visitors use the site through aggregated session replays and heatmaps Duration: 1 year.
  • _clsk (Microsoft (Clarity)) — Session cookie that links a visitor’s pageviews within a single Microsoft Clarity session Duration: 1 day.

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Advertising & Targeting (Consent Required)

  • _fbp (Meta (Facebook/Instagram)) — Unique browser identifier set by Meta Pixel. Used to track visits across pages and attribute actions to Meta ad campaigns for remarketing and conversion measurement Duration: 90 days.
  • _fbc (Meta (Facebook/Instagram)) — Stores the Facebook Click Identifier (fbclid) from ad clicks. Links a website visit to a specific Meta ad click for attribution. Only set when a user arrives via a Meta ad Duration: 90 days.
  • _gcl_au / _gcl_aw (Google Ads) — Google Click Identifier (GCLID) used to link ad clicks to on-site actions for Google Ads conversion tracking and remarketing Duration: 90 days.
  • _uetsid / _uetvid (Microsoft (Bing Ads)) — Used by Microsoft Advertising (Bing Ads) to track sessions and unique visitors for ad conversion measurement and remarketing Duration: 1 day / 16 days.
  • li_fat_id / bcookie (LinkedIn) — LinkedIn Insight Tag cookies used for conversion tracking, retargeting, and measuring LinkedIn campaign performance Duration: 30 days / 1 year.
  • _pinterest_sess / _pin_unauth (Pinterest) — Pinterest Tag cookies used to track conversions from Pinterest ads and build remarketing audiences Duration: 1 year.
  • fr (Meta) — Meta’s primary advertising cookie set by facebook.com when a logged-in user visits a site with Meta Pixel. Used for ad delivery and frequency capping Duration: 90 days.
  • _rdt_uuid (Reddit) — Reddit Pixel identifier used to measure conversions from Reddit ads and build remarketing audiences Duration: 90 days.

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Functional (Consent Required)

  • Varies (Various) — Set by embedded third-party services (e.g. video players, chat widgets, map embeds); only loaded after you accept functional cookies Duration: Various.

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5. Lawful Basis for Cookie Use

Under the EU ePrivacy Directive and GDPR, the lawful basis for each cookie category is:

  • Strictly necessary cookies: no consent required — these are essential to provide the service requested. Lawful basis: legitimate interests / contract (Article 6(1)(b) and (f) GDPR)
  • Analytics cookies: consent required (Article 6(1)(a) GDPR). Only set after affirmative consent via the cookie banner
  • Advertising & targeting cookies: consent required (Article 6(1)(a) GDPR). Must remain fully blocked until the visitor actively accepts marketing cookies. This includes Meta Pixel, Google Ads, LinkedIn, Bing Ads, and Pinterest Tag
  • Functional cookies: consent required (Article 6(1)(a) GDPR) unless strictly required for a service explicitly requested by the user

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For California visitors, advertising cookies involve the “sharing” of personal information for cross-context behavioural advertising under the CCPA/CPRA. Visitors may opt out via the “Do Not Sell or Share My Personal Information” link in the website footer, or by submitting a Global Privacy Control (GPC) signal from their browser (which we honour automatically).

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6. Third-Party Advertising Partners

When you consent to advertising cookies, your data may be shared with or processed by the following advertising platforms. Each has its own privacy policy and opt-out mechanism:

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These platforms may transfer your data to servers in the United States and other countries. Where data is transferred outside the EEA or UK, we rely on Standard Contractual Clauses (SCCs) as the lawful transfer mechanism, as documented in our Privacy Policy.

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7. Managing Your Cookie Preferences

You can manage or withdraw your cookie consent at any time in the following ways:

  • Cookie banner: when you first visit the Website you will be presented with a cookie banner. You can accept all, reject all, or customise your preferences by category
  • Cookie preferences link: a “Cookie Preferences” (or “Manage Cookies”) link in the website footer lets you review and update your choices at any time
  • Do Not Sell or Share link (California): the “Do Not Sell or Share My Personal Information” link in the footer allows California residents to opt out of advertising cookie sharing
  • Global Privacy Control (GPC) and Do Not Track (DNT): we automatically honour GPC and DNT signals sent by your browser and treat them as a valid opt-out from advertising cookie sharing
  • Browser settings: you can configure your browser to block or delete all cookies. Note that blocking strictly necessary cookies may affect Website functionality. Guidance is available at www.allaboutcookies.org
  • Google Analytics opt-out: you can install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout

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Withdrawing consent does not affect the lawfulness of any processing that took place while consent was given.

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8. Consent Management Platform

We use a consent management tool to collect, record, and manage cookie consent on the Website. The tool presents the cookie banner, records your consent choice with a timestamp and session identifier, and ensures that non-essential cookies are only loaded after affirmative consent is given.

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Our consent tool works with Google Consent Mode v2. When a visitor declines analytics or advertising cookies, Google Analytics and Google Ads operate in a limited, consent-respecting mode. In this mode, Google uses modelling to fill measurement gaps without user-level tracking.

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9. Changes to This Cookie Policy

We may update this Cookie Policy when we add new tools or tracking technologies to the Website, when cookie details change (such as durations or providers), or when legal requirements change. The version date at the top of this policy reflects the most recent update. We recommend checking this page periodically. Where changes are material, we will reset consent preferences so you are presented with the updated banner.

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10. Contact Us

If you have any questions about this Cookie Policy or how we use cookies, please contact:

Escea Limited

17 Carnforth Street, Dunedin 9018, New Zealand

Email: digital@escea.com

Phone: +64 3 478 8220

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For EU/UK data protection matters, contact our EU Representative:

Mike Van Loon – European Sales Manager

Email: mike.vanloon@escea.com

Address: Escea Fireplaces, Boulevard du Régent 54 PMB, Bruxelles, 1000

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